04 Oct 5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do?
If you’re like many, the thought of managing international accounts gives you the sweats, but there’s also probably some part of you that’s intrigued.
Either way, taking on international accounts can definitely add some serious skills to your overall experience.
So the question is: How do you boldly go where you’ve never gone before?
In this post, I’ll walk you through a few dos and don’ts when tackling your first international PPC account.